Thank you God
2 years ago
Tuesday, April 13, 2010
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- nancy
- A person in search of the real me, I believe in the power of nature and trust my instincts. I teach English and Management online. I have a Content writing firm.
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4 comments:
Honda Advertisement- If you are happy...
A commercial is based on a marketing objective; everything from the Jingle, and script to the characters and background all work in unison to achieve this objective of positioning the brand in the customer’s mind.
When I watched the new ad by the Honda brand, I knew the ad would hit the charts. I just can’t resist watching it over and over again and then commenting on this beauty in length.
Let me talk about the sequence, first: The commercial begins with wires in the air, the typical Indian roads scene; followed by the sad look on the baby’s face suddenly turning into one of excitement. Then comes the biker riding the bike, young athletes and the girl at the Café turning the head in amazement to see him. The exciting part is that the wall mounted video camera reverses its direction to capture the bike. Enters the camera security in charge, who watches the bike in the video and presses a key (hinting towards capturing a second glance of the bike). Till now the voice singing the jingle is that of a child.
Scene change; the close up of the bike with the rider in the dark background - smart clothes, helmet in hand. The music gets fast no words, no jingle- just the beats building up the euphoria.
Next clip enters a cute girl on her Honda with her sweet doggy (typical independent yet sweet and modern girl). This time, the girl riding the two-wheeler sings out the song. This is flowed by an equally energized singing formally presented by the lady at the Reception and the gentleman welcoming visitors at the Honda Showroom.
That’s it!
Watch this video and continue what happens next in the ad…
Yes, it is a great commercial and I too cant resist myself watching it multiple times. Now going to make it as my ringtone for my mobile.
WOW,
Thanks for commenting here.
Why don't you complete the write up? It's great fun
It's an amazing ads with nice rhythm and voice as well .The children voice make it more interesting , Also the appearance of many people with different ages . I think in such ads they try to attract the attention of the audience by using some innovation and creativity ... And it works , the proof is that many people like this commercial ads .
Thanks for sharing with us.
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